SEO, Search Engine Optimization

Research, Research, Research

The foundation of an SEO Campaign is KeyWord Research. Ensuring you are targeting the right key terms, and directing traffic to the right pages, can make or break your SEO campaign. There is no point in attempting to rank highly for a term that has little to NO search volume. Furthermore, it is imperative that the page relates to the targeted KeyTerm or a visitor will leave the site as quickly as they got there.

Content Relevancy

Search Engine Optimization can be loosely categorized into two key disciplines. OnPage Optimization, and OffPage Optimization. We undertake several rounds of a Website Audit, and a Content Optimization Analysis to determine if your website can both be crawled by the search engines & if it would be deemed Contextually Relevant for your chosen Key Terms. We then suggest, and upon approval, make the required OnPage changes to optimize your site for the terms we recommended throughout the Key Term research process.

Page Authority

Once we complete the OnPage changes, we focus on building authority for your domain, and subsequent pages in your chosen category. We use a myriad of methods to build backlinks (Considered SEO Currency) to your website, through strategic manual Link Building to Site Promotions, Quality Content, select Directory Submission and Press & Article Releases we increase the overall popularity of your site & begin the wheel of discussion around your product or service.